Guided selling from your catalog
Owlmate enriches your product catalog with attributes that connect products to shoppers’ needs. Use that enriched catalog to create Guided Selling and Conversational Assistant experiences.
YOUR CLOSEST MATCH
Everyday performance in a lighter carry.
01 / HOW OWLMATE WORKS
Owlmate is a guided selling platform for online stores. It turns product information into guidance that helps shoppers find what fits their needs.
Import the catalog you already have: product titles, descriptions, specifications and variants.
Owlmate adds attributes about use, needs and suitability, based on the evidence in your product information. You review and edit them.
Create experiences from that same enriched catalog.
One enriched catalog is the shared foundation for every experience.
02 / WHAT ENRICHMENT ADDS
A shopper buying for the first time may not know which specifications matter. Owlmate turns the clues in your product information into attributes about how, when and for whom a product is useful. Even when those attributes have no columns in your catalog.
“Made for your first months at the gym, moving between pad drills and controlled rounds with a partner. The layered foam softens contact; a long cuff helps keep the wrist steady.”
Illustrative example. These attributes can power both Guided Selling and Conversational Assistant experiences. You review them before publishing; details without supporting evidence remain unknown.
03 / THREE TYPES OF EXPERIENCE
Create Guided Selling experiences, a Conversational Assistant, or combine them in a Hub. Each uses your enriched catalog to connect a shopper’s needs with relevant products.
Give shoppers clear choices about their needs and how they will use a product. Each selection narrows or prioritises the catalog. They can explore in any order, change their mind and use technical filters when they need them.
Atlas Evolution · For drills and controlled rounds
Let shoppers explain what they are looking for in their own words. The assistant asks follow-up questions, helps them compare options and explains product matches using information from your catalog.
My skin feels dry. I’m looking for an everyday moisturiser without fragrance.
Consider Luma Daily Cream: it’s a fragrance-free daily moisturiser for dry-feeling skin, with glycerin and ceramides.
Bring Guided Selling experiences and an optional Conversational Assistant together in one entry point for your shoppers.
The same product knowledge behind every experience.
Different ways to shop. The same product knowledge behind every match.
04 / WHY THE ENRICHED CATALOG MATTERS
The attributes that make Guided Selling useful also give an assistant concrete product information to work with. Both experiences build on the same connection between what a product offers and what a shopper needs.
You review the enrichment and configure each experience before publishing. Recommendations stay grounded in your catalog, and missing information stays unknown.